OUTRIGGER Resorts & Hotels Makes a Bold, Heartfelt Bet on Family Travel with The Grandparent Guarantee

0
OUTRIGGER Resorts & Hotels Makes a Bold, Heartfelt Bet on Family Travel with The Grandparent Guarantee

Launching on National Grandparents Day, the program promises that families will leave with deeper connections across generations – or receive a complimentary return stay

HONOLULU, Sept. 4, 2025 /PRNewswire/ — In honor of National Grandparents Day on September 7, OUTRIGGER Resorts & Hotels today unveiled The Grandparent Guarantee – the next bold evolution of The OUTRIGGER Promise. Rooted in Hawaiian values and designed for one of today’s fastest-growing family travel movements: skip-gen vacations – where grandparents and grandchildren set out on adventures together – the pledge celebrates kūpuna (elders) and the timeless tradition of strengthening familial bonds.

OUTRIGGER Resorts & Hotels
OUTRIGGER Resorts & Hotels

With The Grandparent Guarantee, OUTRIGGER makes a heartfelt promise: guests traveling across generations will leave Hawai’i with deeper connections and memories to last a lifetime – and if not, the premier beach resort brand will invite them back for another stay, on the house.

For more than 75 years, OUTRIGGER has been welcoming ‘ohana (family) from around the world to its resorts across Hawai’i. Many have gathered on its beaches, shared traditions through cultural programming and created core memories in its spacious suites and villas. That legacy of hospitality is what gives OUTRIGGER the confidence to guarantee not just an extraordinary stay, but the connections it fosters.

A New Wave of Family Vacations
Skip-gen travel has moved from niche to the mainstream in recent years. Roughly a third of grandparents have already taken a skip-gen trip (AARP) and the Family Travel Association reports that they are often footing the bill and curating vacation experiences for their loved ones. The industry cites multi-generational travel — with skip-gen as a fast-rising subset — among the world’s top global travel trends.

In Hawai’i, those roots run even deeper. Hawaiian culture has long revered kūpuna as anchors of wisdom and tradition. Not to mention, Hawai’i consistently ranks among the top family travel destinations in the U.S., making it a natural stage for these meaningful journeys. The Grandparent Guarantee honors that legacy while embracing a travel trend that is redefining how families choose to spend time together today.

“In Hawai’i, kūpuna are the anchors of tradition and connection,” said Sean Dee, EVP and Chief Commercial Officer at OUTRIGGER Hospitality Group. “We see that spirit reflected in the growing trend of skip-gen travel. OUTRIGGER’s Grandparent Guarantee honors that role by ensuring every stay provides a setting where family bonds can deepen across generations – guaranteed.”


link

Leave a Reply

Your email address will not be published. Required fields are marked *