Luxury meets outdoor adventure in Virginia’s Blue Ridge
High on a ridge in Virginia’s Blue Ridge Mountains near Meadows of Dan, where the forest folds into deep gorges and trout-rich streams, lies Primland. What began in 1977 as a timber venture by French billionaire Didier Primat has evolved into something far more enduring – a sportsman’s retreat where field, forest and sky are the main attractions.
Now part of the Auberge Resorts Collection, Primland is consistently ranked among America’s premier destinations, blending Southern Appalachian beauty and outdoor adventure with world-class hospitality and five-star luxury.
Lodge Life, Reimagined
Inside the main Lodge, the Great Hall is a warm and welcoming gathering space with twin fireplaces, a soaring two-story wine room and floor-to-ceiling windows overlooking the spectacular golf course. Original works from the Primat family’s private art collection hang alongside regionally inspired design details like Kyle Bunting’s handmade quilts, which echo Appalachian arts and crafts traditions.
Stay Your Way: Treehouses to Private Estates
Accommodations include options that span from romantic and rustic to modern and next-level grand. The Lodge itself offers 26 rooms and suites outfitted with Frette linens, soaking tubs, private balconies and windows that frame mountain views like artwork.
For something more secluded, there are a number of cottages, cabins and storybook treehouses perched above the Dan River Gorge. At the pinnacle of lux, the Observatory houses the 1,800-square-foot, two-story Celestial Suite with a wraparound balcony, and the six-bedroom Hawk Eye Residence includes a private butler and chef, an outdoor kitchen, heated pool and more.
A Taste of Virginia, Elevated
Executive Chef Sean Maloney’s culinary program leans into seasonal and regional flavors. Leatherflower, the signature restaurant, offers elevated dishes and artful presentations, while Laurel Bar tempts with casual bites and fireside cocktails that nod to the area’s moonshining past.
Adrenaline, Outdoors
Adventures begin at the Outdoor Activities Center. Primland is one of the country’s few Orvis double-endorsed lodges, a distinction that speaks to its sporting heritage. Pheasant hunts, bird shoots and sporting clays carry the thrill of tradition, while guided fly-fishing excursions along six wild miles of the Dan River put brook and rainbow trout within reach.
Sporting options are many and varied. Archery, tomahawk throwing, horseback riding, RTV exploration and a recently added aerial ropes course — you name it, there is something for everyone.
Golf at the Top
Primland’s founder fell in love with this land, and out golfing on the Highland Course, you’ll quickly understand why. Designed by renowned architect Donald Steel, this Audubon-certified, 18-hole marvel pairs championship-style golf with majestic views and is consistently ranked among the country’s best.
Celestial Nights
When the sun sets, adventure turns skyward. At Primland’s Observatory, with its state-of-the-art telescopes, resident astronomer Rani Lankford guides nightly stargazing sessions that transform the clear, dark skies into a dazzling celestial theater – an unforgettable highlight of any Primland experience.
Wellness Among the Peaks
The Spa at Primland draws inspiration from both Native American healing traditions and European spa techniques. Treatments incorporate Biologique Recherche products and therapies, while wellness extends to a fitness center, indoor pool, hot tub, tennis courts, yoga and guided nature walks.
The Ultimate Mountain Getaway
Whether casting into a stream, savoring a chef-crafted dinner or stargazing in the night sky, this Auberge sanctuary redefines the art of a mountain getaway.
For more info, visit aubergeresorts.com/primland
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